Why Buy From Women?
Women business owners can play a powerful role in driving innovation, increasing competitive advantage and accelerating business growth. Now is the time to capitalize on the contributions of more inclusive global value chains as a resource to move business and economies forward.
It's good business:
- Reduce operating costs and increase profit by drawing on a larger, more diverse and competitive vendor pool.
- Drive competitive advantage and boost brand recognition as women consumers are now driving economic growth.
- Drive innovation through a more inclusive vendor network that can meet unique market needs.
- Win loyal customers with spending power, by sourcing from women locally.
- Enhance your brand by creating more inclusive and sustainable value chains.
It's good for the world:
- Women reinvest their income in education, healthcare and food, which strengthens communities and decreases poverty.
- Narrowing the gender gap can accerlate per capita income by as much as 14% by 2020 and 20% by 2030.
- More working women can help boost GDP by an estimated 9% in the U.S., 13% in the Eurozone and 16% in Japan.



