Want people to buy more of your products? It helps if you have a woman in charge—and if you let everyone know it. In a study Walmart conducted of its customers, the retail giant found that shoppers are more likely to buy a product if they know it comes from a woman-owned business. With Walmart's new "Women-Owned" logo, emphasizing the point is now a whole lot easier.
Created in collaboration with graphics agency Rouge24, the logo can be used by any company that is at least 51% owned by a woman. They just have to go through an independent review process conducted the Women’s Business Enterprise National Council and WEConnect International.
WEConnect International corporate member Marriott International has once again be named one of the Women’s Business Enterprise National Council (WBENC) Top Corporations for Women’s Business Enterprises. The annual list recognizes companies with an excellent track record for providing opportunities for women-owned businesses to compete for and secure corporate contracts.
The following interview was conducted by Anne Ravanona, Founder and CEO of Global Invest Her. It originally appeared on the Global Invest Her blog.
Who is your role model as an entrepreneur?
I have so many role models that it’s hard to choose just one. I think we all learn from the good examples and challenges that others faced before us. I have learned many things from thousands of entrepreneurs, some of them small and unknown, others who are very well known.